Sitecore A/B Testing – Part Two

Sitecore A/B Testing – Part Two This video is part two of a four part video in which I will be discussing how to perform A/B testing in Sitecore version 8.X and most of this should also apply to Sitecore 9 (the video indicated three parts but it became clear towards the end that I needed a fourth video). In this second part, the video discusses why testing is important in context of marketing and how it plays a role in the optimization cycle of a website. The video ends by beginning the demonstration of how to perform testing in Sitecore by performing a page test. Future videos will continue the demonstration to complete our discussion about page tests and cover other mechanisms which Sitecore provides to perform A/B Testing and how to examine those results.

 

https://www.youtube.com/watch?v=nPxktFXWl9Q https://xchangesitecore.com/sitecore-a-b-testing-part-two/ Vikash Raaj

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