Sitecore A/B Testing - Part One

Sitecore A/B Testing - Part One This video is part one of a four part video in which I will be discussing how to perform A/B testing in Sitecore version 8.X and most of this should also apply to Sitecore 9 (the video indicated three parts but it became clear towards the end that I needed a fourth video). Because the creation of goals plays an important role in performing testing, this first part will focus on a discussion involving the importance of goals, comparing goals to website traffic, how a goal taxonomy should be developed over a period of time. Then in this video we discuss how to create goals in Sitecore and how to apply them to content items as a means of triggering those goals when those items are published and exposed to live customers.

 

https://www.youtube.com/watch?v=0A9ICX-m8PE https://xchangesitecore.com/sitecore-a-b-testing-part-one/ Vikash Raaj

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